GAMES - NARRATIVE DESIGN

A THINKING APE, INC.
PARTY IN MY DORM - SOCIAL MOBILE 

Lead Narrative Designer
Provided narrative direction and copy for PVE events, item hunts, PVP wars, avatars, etc.

CONTRIBUTIONS:

  • Created fresh, engaging content every week
  • Increased player retention for a 4-year-old game
  • Addressed player needs by making changes on the fly
  • Concepted and wrote copy for weekly thematic events with high re-playability
  • Led creative for Facebook ad campaigns
  • Launched new player avatars to address lack of diversity in game
  • Collaborated with customer support team to ensure player satisfaction

Party In My Dorm © A Thinking Ape
Illustrations by Tim Mack, Tiffany Tang, and Chenoa Goa