GAMES - NARRATIVE DESIGN 

(ABOVE) Redesigned Legacy Characters
Updated the style, look, and personality for each member of the Penguin Band.

Challenges:

• Modernize the look and feel of legacy characters 
• Update characters while retaining ties to established lore
• Gain support from existing player audience

Solutions:

• Rolled out believable storyline to explain the change and alleviate blowback
• Updated all player-facing instances to reflect changes: sprite mascots, mascot dialogue, newspaper/postcard art, transmedia (toys, plush, trading cards), etc.
• Worked with localization team to ensure cultural changes fit for international audiences

(BELOW) Produced weekly content
Wrote and art-directed the in-world newspaper, the Club Penguin Times.

CHALLENGES:

• Direct players to weekly game features
• Communicate in kid-friendly vocabulary
• Incorporate interactive games and hidden puzzles

SOLUTIONS:

• Relayed complex ideas in simple yet engaging language
• Met stakeholder needs, including that of executives, creative directors, designers, etc.
• Liaised with team leads regarding last-minute launch date changes and feature drops
• Collaborated remotely with international translators; met tight deadlines despite time differences

© Disney's Club Penguin